Dimple Jethani is chief information officer at Aramark Destinations, where she spearheads the modernization of core enterprise platforms for the lodging, recreation, food and beverage and retail spaces. With more than 25 years of experience across Fortune 500 enterprises, entrepreneurial ventures and consulting, Jethani has led
complex transformations that reimagine how organizations connect with guests and employees. Previously, she led digital reinvention at Norwegian Cruise Line Holdings, earning recognition as a “Top 10 Travel & Hospitality Leader” and South Florida ORBIE Global CIO finalist.

Jethani’s career reflects a commitment to guest centricity, operational excellence and mentoring future leaders. She continues to focus on these values in her current role. “At Aramark Destinations, we’re embarking on a bold transformation of our technology ecosystem to create seamless, personalized experiences for guests and
empower our teams across some of North America’s most iconic locations.”

This ecosystem consists of forward-thinking initiatives like Project X, which unifies booking and on-property operations under a single, flexible framework. “From remote parks to seasonal operations, the diversity of our portfolio demands adaptability,” Jethani explained. “We’re building API-first platforms that simplify operations, enable property-level customization, and deliver intuitive tools for our teams. What makes me proud is the discipline behind the roadmap: business leaders at the table, clear success measures and a rollout that respects local realities while driving toward a common backbone.”

The experience-driven vision of Project X is complemented by Aramark’s Martech strategy. With a Customer Data Platform at its core, the Martech stack is designed to unlock the insights that power personalized and relevant marketing, anticipating needs and creating meaningful touchpoints throughout the guest journey. “The strength of this stack lies in its ability to unify guest data, content and analytics so that every interaction is informed by what we know about the individual,” Jethani said. “The platform’s vision for a unified data and content environment, where every message is relevant and timely, aligns perfectly with our strategy and our commitment to putting people at the center of every experience. Together, Project X and Martech will redefine how we connect with guests, blending data-driven intelligence with human-centric design. And we’re building for agility, knowing that AI, advanced search and new booking models are reshaping hospitality at unprecedented speeds.”

Over the next two years, Jethani and her team will pilot and refine Project X across diverse property types, scale to standardize guest and operator workflows, remove friction from booking through fulfillment and ensure a seamless journey at every touchpoint to support personalized marketing, targeted cross-sell and up-sell, and closed-loop measurement.

“We’re building flexible, future-ready platforms and fostering strategic partnerships that will enable us to adapt quickly as AI, LLMs and new booking and engagement models emerge — ensuring we’re always prepared to meet evolving guest expectations,” Jethani says.

Dimple's Best:

• Family: "Family is the center of my world. I love being hands-on with my two nieces and nephew (ages 23, 21 and 10) — whether that is helping with school projects, celebrating milestones, creating holiday traditions or mentoring them through college and early careers."
• Hobbies: Biking, hiking and Pilates. See a theme? Staying active and moving whenever she isn’t working.
• Go-To Periodical or Website: She enjoys The Journal podcast. "It keeps me up-to-speed on what is happening in the world and helps me think beyond my own bubble, all in an easy, 20-minute listen."
• Book: My Life in Full: Work, Family, and Our Future by Indra Nooyi
• Music: She currently is listening to mostly country —Chris Stapleton, Morgan Wallen and Darius Rucker.
• Travel Destination: "Any place where I can immerse myself in nature or history."
• Advice to Young People: "Don’t be afraid to hustle and put yourself out there, work hard, take chances and show up. Build your network but do it authentically; people can tell when you’re genuine."
• Dinner With: "Indra Nooyi. Her journey shows what it means to lead with purpose while navigating multiple identities. I admire her clarity, resilience, and the way she redefined leadership without losing her sense of self."