New ideas, new innovations and new initiatives are shaping the way we think about service, operations and the guest journey. In particular, the rapid evolution of AI — from generative AI to GEO and the next wave of agentic systems — is transforming everything from personalization and loyalty to the way our teams work behind the scenes.
Our industry’s collaborative spirit continues to shine with the formation of the AI Council, a group dedicated to understanding and guiding the responsible use of these technologies across hospitality. It’s an exciting moment to witness leaders come together to shape the future.
In this issue, we’re thrilled to spotlight the 2026 Technology Rockstars, recognizing the innovators, strategists and influencers who are pushing the boundaries of what’s possible. You’ll also find a robust cruise technology section, including an insightful trends piece and a feature highlighting the impressive technology investments and implementations at Royal Caribbean Cruise Lines. From land to sea, innovation is everywhere.
Looking ahead, we’re gearing up for two of our favorite gatherings of the year. Next month, we’ll be in Fort Worth, Texas, for the Executive Vendor Summit, followed by the CIO Summit EMEA in April in Amsterdam. Both events are must-attend opportunities to connect, collaborate and engage with industry leaders. There’s nothing quite like seeing our community come together, sharing knowledge and ideas that ripple across the industry long after the events end.
This season also brings a few notable retirements from longtime colleagues and friends. It’s bittersweet — joyful as they embark on new chapters, yet hard to imagine our paths crossing less often. At the same time, these transitions open space for the next generation of talent, bringing fresh thinking, new energy and bold approaches.
In a field that evolves as quickly as hospitality technology, continued renewal is both welcome and essential.
As always, thank you for joining us as we explore, celebrate and help shape the future of this dynamic industry. Here’s to a year filled with innovation, collaboration and the people who make this work so meaningful.











