American hotel group Marc & Rose Hospitality has reported a 15% year-on-year increase in F&B revenues across two of its properties, following its partnership with IRIS, the global market leader in digital F&B and guest experience solutions for hotels.

The growth highlights the success of the collaboration over the past 12 months at Arizona Grand Resort & Spa and Casa Loma Beach Resort, with Marc & Rose Hospitality now planning to roll out the IRIS platform to three additional properties: Hotel Carmel (California), High Country Motor Lodge (Arizona), and The Scott Resort & Spa (Arizona).

The IRIS mobile ordering platform has enabled the Marc & Rose team to realise its guest service, order and revenue ambitions across its large resort properties. Given the breadth and diversity of their offering, guests now can order F&B items from any location at a time that suits them, without having to wait for a member of staff, make a call, or journey to a bar or restaurant area.

Conscious of the scale of their resorts, the Marc & Rose team were focused on installing a branded solution that would not only operate property-wide and fulfil guest demand from any location, but equally enhance their service operations and reduce staff pressure both front and back of house.

The result has been the rollout of a bespoke digital ordering platform, tailored to each property’s unique identity and readily accessible by both guests and staff, driving rapid adoption across both groups. Guests can now browse and order from the full complement of menus at each hotel or resort via a simple QR code, expanding choice and driving increased food and beverage spend.

Commenting on the success of the partnership, Brian Nuestro, VP of Information Technology and Cybersecurity, Marc & Rose Hospitality said, “The results we have achieved to date are testament to the collaborative approach IRIS has adopted working alongside our team.

“From the outset we had a very clear ambition for mobile ordering. It had to be able to operate property-wide so we can maximise F&B sales and revenue across the properties, enhance the guest experience and support staff. It has achieved all of that and more enabling us to scale up our operations efficiently without compromising on brand identity. We look forward to extending this success across our portfolio in the future.”

Convenience and minimised mistakes have enhanced guest satisfaction when fulfilling orders, whilst seamless integrations with both Toast POS and the hotel’s PMS via Jazzware to deliver real-time guest verification, have also reduced operational friction.

Graham Rushin, VP Sales and Marketing, IRIS added, “The scale of the Marc & Rose boutique and resort properties offers a wealth of opportunity for mobile ordering to prove its value and support for both guests and staff alike.

“For guests it delivers access to a more relaxing, consistent and modern experience. For staff it delivers reduced stress and greater opportunity to add value to guest service, coupled with the added benefit of greater revenues. The Marc & Rose portfolio is extensive and we wanted to implement a solution that reflects the breadth of their offerings. One that can adapt to their needs and grow with them.

“The results achieved demonstrate the growing appeal of mobile ordering and delivering that success to other resorts in the future is a hugely exciting opportunity.”

For more information on Marc & Rose Hospitality please visit marcandrosehospitality.com

For more information on IRIS or to request a demo please visit iris.net/demo

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