Hotel technology specialist SHR has announced the expansion of its Global Advisory Board, strengthening its position as an innovation leader in the hospitality sector.

The Global Advisory Board at SHR is a collective of senior executives across the hospitality landscape, chosen for their expertise and deep industry insights. This platform provides a forum for open dialogue on strategic issues, emerging trends, and the development of cutting-edge solutions that enhance guest experiences, streamline operations, and increase profitability for hospitality businesses globally.

Joining the ranks of an already distinguished lineup, the new members will further diversify and enhance the board’s expertise, ensuring SHR and its partners continue to lead in market innovation. The board’s agenda for 2024 includes a series of in-person and virtual meetings designed to foster significant networking opportunities and discussions on key industry trends, emerging technologies, and strategies for sustainable business growth.

Existing members from Marcus Hotels, Valencia Hotels, Vagabond, Adrift, Stoney Creek, and others were joined by a range of accomplished leaders and experts from across the industry including Elite Hotels of Sweden, Ligula Hospitality, Windward Management, Great National Hotels & Resorts, Cheval Collection and ZaZa Hospitality.

This expansion underscores SHR's dedication to harnessing collaborative expertise to navigate the industry's dynamic challenges and drive substantial growth.

Rod Jimenez, CEO of SHR, said: “The hospitality industry's landscape is constantly changing, requiring ongoing innovation and strategic foresight. Our Global Advisory Board is a cornerstone of our commitment to creating an environment where the brightest minds in hospitality can come together, share insights, and co-create the future of our industry.

“The expertise and insights of our board members are critical in ensuring our technologies and services continue to lead the way in innovation, meeting the growing needs of our partners. We are confident that the collective wisdom of our board members will be instrumental in steering SHR and the industry toward a thriving future.”

The first in-person event was held on 17th April 2024 in Houston, Texas. SHR’s Global Advisory Board was initially established in 2019.

Founded in 2004, SHR is a global specialist technology and service provider to the hotel sector. Through a full suite of tools and services, SHR helps over 2,000 hoteliers globally maximize revenue by optimizing all aspects of the booking and retention ecosystem.

To learn more about SHR, visit www.shrgroup.com.