Global hotel technology specialist SHR has joined forces with Saudico Electronic Systems, one of Saudi Arabia’s top Oracle Hospitality providers, to transform customer loyalty programs across the kingdom's rapidly growing hotel sector.

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Hotel technology specialist SHR has announced that it has deepened its strategic partnership with Gothia Towers, Sweden’s largest hotel. Located under the same roof as the Swedish Exhibition & Congress Centre in central Gothenburg, the iconic three-tower hotel complex is part of one of Europe’s largest integrated meeting places.

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The Access Group, a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels.

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Hotel technology specialist SHR has announced the expansion of its Global Advisory Board, strengthening its position as an innovation leader in the hospitality sector.

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The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.

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AI creates happier guests and increases hotel profitability, says tech pioneer Frank Reeves, who launched the first AI-powered booking engine in 2017.

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US President Joe Biden’s visit to Ireland has coincided with a surge in bookings from big-spending US visitors at Irish hotels - up a whopping 93% so far this year – and they’re spending even more than usual.

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SHR is excited to announce it has earned status as an Elite Connectivity Partner for 2023 with Expedia Group. This recognition underscores its focus on building and maintaining a high-quality software connection that empowers you to serve guests better and grow your business on Expedia.

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ComOps, a leading strategic consulting firm in the areas of revenue management, contact center operations, customer experience, and digital innovation, have partnered with SHR, a leading provider in revenue generating technology for the hotel industry, including Windsurfer CRS, Maverick CRM and Wave RMS that enable hotels to execute their best revenue generating strategies.

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