ITB Berlin 2024 could be the gift that keeps on giving for hotel operators, thanks to a new voucher platform being launched by P3, as well as a new technology integration with Oracle’s Nor1 solution that allows hoteliers to promote their upsell offers directly through the P3 booking engine.

The P3 gift voucher platform is a dedicated ecommerce solution being launched this week at ITB Berlin by the hotel booking engine technology company, as it continues to build out its suite of products dedicated to helping hotel operators upsell services and maximize their ecommerce opportunities.

The global gift cards market was worth an estimated $1.28bn (€1.18bn) in 2022 and is expected to grow in value to more than $2bn (€1.9bn) by 2028, according to Business Research Insights.

P3’s new platform enables hotels to capture a share of that fast-growing market by allowing them to promote, sell and redeem gift vouchers online through the P3 booking engine. Integration with GiveX and Savvy Vouchers means the platform can facilitate both inhouse and online redemptions.

“Gift voucher sales are an important and growing revenue stream for hotels, as they help attract new customers and engender loyalty, while also boosting cashflow,” said P3 CEO Phelim Pekaar. “Our new gift voucher platform makes the sale and redemption of voucher sales easy through the hotel’s booking engine. This reduces the administration and ensures that more guests are booking directly with the hotel.”

The platform supports all gift vouchers to be redeemed through the P3 booking engine, allowing guests to manage booking and redemption on a hotel’s direct booking channel.

In addition to the gift voucher solution, P3 will also launch its booking engine integration with Nor1 Hotel Upsell Solutions via OHIP at ITB Berlin. The new integration means that all Oracle OPERA customers can now promote their Nor1 room upselling offers by information and imagery, via the P3 online check-in solution.

“Room upgrades are an excellent way to increase ancillary revenue, especially during the online check-in phase, when customers are focused on their upcoming stay and can be encouraged to have a more rewarding time,” added Pekaar. “P3’s seamless integration into Nor1 and Oracle OPERA provides an upgrade process that is fully automated and does not add additional workload to front-of-house teams.”

P3 is offering personalized consultations and demonstrations of all their ecommerce solutions at Oracle stand #122 in Hall 9 at ITB Berlin, which is taking place March 5-7.

For more information on P3 Hotel Software solutions, please visit www.P3hotels.com.