IRIS, a global market leader in digital F&B ordering and concierge solutions for hotels, has been selected by The Hoxton, Poblenou to provide guests with a modern, accessible means of ordering food and drink and viewing hotel information from the convenience of their own smartphone.

With 240 rooms, a spacious lobby, a sun-drenched rooftop pool, a pizza terrace, and a multi-functional basement space, this contemporary Barcelona hotel (part of the Ennismore group) joins the growing list of Hoxton properties that have implemented IRIS mobile ordering.

With quick QR code access, guests will be able to leverage self-service ordering capabilities in the lobby, from the Tope rooftop, from their bedrooms, and in the hotel’s Four Corners Detroit-style pizza restaurant. Guests can order a range of snacks, meals, hot beverages and alcoholic drinks from the comfort of their own device, at their own pace. Mobile orders are then sent straight to the kitchen to be processed, thereby automating manual processes for waitstaff, reducing customer wait times and boosting guest satisfaction.  

Alejandra Otero, Director of Operations at The Hoxton, Poblenou commented, ‘We’re delighted to introduce a digital guest experience with IRIS’ seamless, self-serving mobile ordering app for guests, that requires minimal intervention from our staff. Guests’ comfort and convenience is the utmost importance to us to ensure they have a seamless and enjoyable stay at our hotel.

Furthermore, the app improves our processes and frees up valuable staff time, enabling us to maintain consistent, effective operations whilst maximising the F&B revenue potential from our outlets.”

Through the IRIS app, guests (and non-residents) will be able to view menus and hotel information without the need to flag down a waiter or go to the bar - heightening their experience whilst relaxing, socialising or working in the lobby area or pizza terrace –and enabling staff to focus on providing an exceptional service.

Graham Rushin, VP Sales and Marketing at IRIS added “This marks the 11th Hoxton hotel that has deployed the IRIS app and we’re delighted that The Hoxton, Poblenou is utilising our platform to enhance their guest experience and improve operations.

Today’s guests are embracing technology at a rapid rate and coming to expect it these days as a mainstay of their experience. This Barcelona hotel will soon relish the time-saving and operational capabilities of the app and benefit from the inherent increase in guest spending that is custom with our digital F&B ordering app.

As a forward-thinking, stylish lifestyle brand, we look forward to many more Hoxton hotels joining the IRIS family soon.”