Hotel ZaZa, a collection of luxury Texas boutique hotels operating under hotel investment and development firm Rockbridge, has selected Aven Hospitality as its preferred hospitality technology and distribution partner. The award-winning hotel brand will use Aven’s AI-enabled commerce platform, SynXis, focusing on leveraging the Central Reservation System (CRS), Booking Engine, as well as GDS Marketing and GDS Distribution.

“We needed a scalable platform to support our growth strategy by helping us improve our commerce operations with greater guest intelligence and efficiency. The SynXis platform lets us make real-time updates to rates and inventory, while maintaining consistency across the hundreds of channels travelers use to search and book,” said Lisa Fuentes, Vice President, Brand Strategy at Hotel ZaZa. “The strength of SynXis as a leading CRS and distribution ecosystem combined with a partnership model built for long-term collaboration gives us confidence that Aven Hospitality is the right partner to support our next phase of growth.”

With the SynXis Platform at the center of Hotel ZaZa’s commercial operations, the luxury hotelier will unify its rate, inventory, content, and channel management within a single connected ecosystem. Strengthening Hotel ZaZa’s ability to convert more guests with a cleaner, more flexible experience, the luxury hotelier also gains end-to-end visibility and more control across retail channels — helping attract high-value travelers, influence booking decisions, and drive incremental demand.

“SynXis is our global commerce ecosystem built for how hotels actually sell today: connecting our partners to the right demand, through the right channels, with the visibility to make sharper commercial decisions." said Scott Pusillo, Head of Commercial - Americas at Aven Hospitality. "Hotel Zaza is the kind of partner that pushes us to keep raising the bar, and we’re excited to put the full platform to work for their portfolio of hotels.”