Hospitality Group and Business Performance Index by Knowland and Amadeus Shows Tampa, Las Vegas, and San Diego Leading U.S. Group Revenue Recovery in Q3
Hospitality Group and Business Performance Index by Knowland and Amadeus Shows Tampa, Las Vegas, and San Diego Leading U.S. Group Revenue Recovery in Q3
Knowland, a world leading provider of data-as-a-service insights on meetings and events for hospitality, and Amadeus, a global leader in hospitality technology, present the metrics from the companies’ Hospitality Group and Business Performance Index. The third quarter of this year shows the top 25 U.S. markets have recovered 99.1 percent for group business compared to the same time in 2019. Group bookings are calculated using occupancy and average daily rate (ADR.)
The Index combines event data from Knowland with hotel booking data from Amadeus to give both individual and aggregate views of the key drivers of hotel performance and is updated on a quarterly basis. Q3 data shows that 13 of the top markets have recovered 100 percent of group revenue, including:
1. Tampa 116.8 percent
2. Las Vegas 114.0 percent
3. San Diego 111.5 percent
4. New York City 111.2 percent
5. Phoenix 109.9 percent
6. Seattle 108.5 percent
7. Orlando 108.2 percent
8. Dallas 107.8 percent
9. Houston 107.7 percent
10. Detroit 106.2 percent
11. Washington, DC 104.5 percent
12. Denver 101.0 percent
13. Boston 100.0 percent
Key insights from the 3Q 2023 Index are as follows:
- Strong ADR drives group recovery – Achieving 103 percent of 2019 revenues, the group index continues an upward trend, driven by a 12.1 percent increase in ADR.
- Meeting and event business continues to provide stability – Event business enables hoteliers to build a foundation for their business with a traditionally longer booking window in view. Events achieved 89.1 percent of 2019 levels. Key markets doing this well include Austin, TX, Nashville, TN, and Denver, CO, which all achieved 145 percent over 2019 for Q3.
- Optimism for improving corporate travel – Reflecting the potential upward trajectory of business travel, there are promising signs as the negotiated segment inches closer to pre-pandemic levels. The top three markets leading this rebound include Miami (119 percent), San Diego (112 percent), and Las Vegas (108 percent.)
- Corporate meetings dominate – Remote work continues to drive the need for small company gatherings to foster collaboration and culture building, as demonstrated by the fact that 70 percent of meetings in Q3 averaged <= 200 attendees. The top segment was 101-200, representing 20.4 percent of total meetings, closely followed by groups of 26-50 attendees, representing 19.8 percent.
Launched in June, the Index was designed to help hotel sales teams and operators identify the top markets driving group business, enabling hotel sales teams to target these markets and drive increased sales strategically. It compares figures quarterly to same-time performance before the pandemic in 2019, rolling up the data to score the overall ‘health’ of the industry. The Index also includes filters to view top event market segments and industries booking group events, allowing hoteliers, DMOs and CVBs to closely track trends and adapt their business strategies accordingly.
Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans. Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.
About CompanyRelated News
.gif)
