Hoteliers, It's Your Time to Shine During This Year's Olympics
Major events like the Olympics can supercharge demand for travel. Take an example from earlier this year, in cities where the solar eclipse was visible, we saw hotel occupancy rates in the US increase by an average of 196%.Getting more heads in beds drives revenue and opportunities to win returning guests, so for hoteliers, it’s paramount to be primed and ready to capitalize on demand when unique events occur. By leveraging comprehensive business intelligence insight, marketing strategies, and existing customer relationships, these peaks in demand can deliver significant returns during and beyond the busy season. Looking ahead to the Olympics, hotels in Paris are almost full but opportunities remain in other French host cities to still capture last minute bookings. To do this effectively, here are some best practices for reaching your desired audience, personalizing your message to capture their business, and delivering a memorable stay.
