Global Hotel Alliance (GHA), one of the world’s largest alliances of independent hotel brands, announces a strategic partnership with dailypoint™ – The CDP for CRM & Loyalty to offer its global member hotels exclusive access to the #1 Hotel CRM & E-Mail Marketing solution worldwide awarded by HotelTechAwards.

The partnership enables GHA member brands to strengthen direct guest relationships and communication, increase direct bookings and activate first-party guest data more effectively across the entire guest journey.

Exclusive Access to the Hotel CRM & Email Marketing System

As guest expectations for personalization continue to rise and competition from OTAs intensifies, access to clean, centralized guest data has become essential. By partnering with dailypoint, GHA provides its member hotel brands with exclusive access to a Customer Data Platform solution purpose-built for hospitality.

dailypoint is globally recognized as the #1 Hotel CRM & E-Mail marketing system by HotelTechAwards, combining Central Data Management (CDM), advanced data quality processes, and AI-driven personalization. The platform consolidates guest data from multiple systems into a single, GDPR/CCPA-compliant central profile and enables hotels to activate this data through highly targeted, automated communication and operations.

Deep Technical Integration as a Competitive Advantage for Alliance Members

Beyond marketing and communication, the partnership delivers significant value through deep technical integration. dailypoint™ connects directly with GHA systems, enabling secure data migration, real-time status recognition, and seamless interoperability across brands. As a result, GHA member hotel brands benefit from clean, unified loyalty data, consistent recognition across partner brands, and a scalable technical foundation that supports personalized guest engagement and future growth.

Strengthening Direct Business for GHA Members

• Drive more direct bookings through relevant, personalized guest communication
• Reduce reliance on OTAs by owning and activating first-party guest data
• Increase marketing efficiency through automation and AI-supported personalization
• Ensure consistent, individualized communication across all guest touchpoints
• Enable personalized operations
• Seamlessly connect existing systems through the dailypoint Marketplace with over 200 integrations

The partnership reflects GHA’s commitment to equipping its members with carefully selected technology solutions that deliver measurable commercial value.

A Further Validation of dailypoint’s Market Leadership

This partnership, together with long-standing trust from independent hoteliers worldwide, further reinforces dailypoint’s position as the Hotel CRM & E-Mail Marketing solution in the hospitality industry.

A Strong Strategic Fit

“Providing our hotel brands with access to best-in-class technology is a key priority for GHA,” said Folker Heim. “We are delighted to partner with dailypoint and to offer our global members exclusive access to the #1 hotel CRM and email marketing system, helping them elevate personalization, strengthen direct relationships, and drive sustainable growth.”

Dr. Michael Toedt added: “This partnership with Global Hotel Alliance is another strong validation of our approach. Being trusted not only by GHA, but also as a preferred CRM vendor for leading hotels worldwide and as the exclusive CRM and email marketing partner of BLLA, confirms what independent hoteliers tell us every day: clean data, intelligent automation and relevance are key to driving direct business.”