Scoring Big: How Hotels Can Win Long-Term Guests This Super Bowl

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Terrie O’Hanlon, CMO at Agilysys, shares insights on how hotels can leverage Super Bowl LIX in New Orleans for long-term growth, from exclusive packages to enhanced guest services.‍

The Super Bowl is once again proving to be a major economic driver for the hospitality industry, with Super Bowl LIX in New Orleans pushing hotel occupancy to record levels. As the highly anticipated matchup between the Philadelphia Eagles and Kansas City Chiefs approaches, hotels across the city are experiencing near-total sellouts. As of two weeks before the game, on-the-books occupancy in New Orleans has already reached 98%, with 99% of hotels listed as unavailable.‍

Historical data underscores the massive economic impact of the event. In 2013, when the Super Bowl was last held in New Orleans, occupancy peaked at 96.5% on the Saturday prior, with hotels maintaining a 95% occupancy rate through Sunday. Over the weekend, daily revenue reached as high as $14.3 million, highlighting the unparalleled opportunity for the local hospitality sector.

With average room rates currently exceeding $1,000 per night, the challenge for hotels isn’t just maximizing revenue but ensuring guests feel their stay is worth the premium price tag. Beyond high rates, delivering an exceptional experience will be crucial in converting first-time visitors into long-term patrons.

Hotels can elevate guest experiences by offering tailored Super Bowl packages, such as fan-focused amenities, exclusive game-day viewing events, or shuttle services to the Caesars Superdome. Personalized touches - such as city guides highlighting must-visit spots, seamless check-ins, and concierge services catering to fans - can create lasting impressions that extend well beyond the game itself.

The economic ripple effect of the Super Bowl extends far beyond hotel lobbies, benefiting local restaurants, bars, and transportation providers. By prioritizing service excellence and guest satisfaction, New Orleans’ hospitality industry can turn this high-demand event into a long-term boost, ensuring visitors leave not only with memories of the big game but with plans to return to the Big Easy for years to come.