Ten Hospitality Associations Add Representation to HFTP's AI Collective to Advance Industry-Wide AI Innovation
Ten Hospitality Associations Add Representation to HFTP's AI Collective to Advance Industry-Wide AI Innovation
HFTP welcomes industry-leading organizations to a collaborative initiative shaping the future of artificial intelligence in hospitality.
Austin, Texas — June 10, 2026 - Hospitality Financial and Technology Professionals (HFTP) announced today that 10 prominent hospitality associations have joined its AI Collective, a nonprofit collaborative initiative dedicated to advancing the responsible adoption and implementation of artificial intelligence across the hospitality industry. The new members bring significant geographic reach and sector diversity to a growing effort to unify the industry's approach to AI innovation.
The associations joining the HFTP AI Collective, listed in alphabetical order, are the American Hotel Lodging Association (AHLA), the Asian American Hotel Owners Association (AAHOA), the Boutique Luxury Lodging Association,(BLLA), the Caribbean Hotel and Tourism Association (CHTA), the Club Management Association of America (CMAA), the Hospitality Sales and Marketing Association International (HSMAI), the Hospitality Technology Next Generation (HTNG), the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), the International Hospitality Information Technology Association (iHITA), and the Japan Hospitality Technology Association (JHTA). Their participation expands the Collective's network of hospitality organizations committed to shaping how AI is understood, adopted, and implemented across the industry.
The AI Collective brings hospitality organizations together to collaborate on AI advancement, share knowledge and best practices, and encourage responsible adoption of emerging technologies. Its mission is to help create a more unified industry pathway for AI innovation and implementation — one that benefits operators, educators, owners, and technology professionals alike.
"We are thrilled to welcome these outstanding associations to HFTP's AI Collective," said Frank Wolfe, CEO of HFTP. "Their participation is a meaningful step forward in creating a unified pathway for the advancement of AI in the hospitality industry, and we look forward to the collaboration and progress this partnership will bring."
With representation now spanning hotel ownership, club management, hospitality education, and international technology communities, the AI Collective is positioned to serve as a central forum where industry stakeholders can align on standards, share emerging insights, and drive practical AI implementation strategies.
About HFTP
Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the Uniform System of Accounts for the Lodging Industry (USALI) and publishes Hospitality Upgrade Magazine and Hotel Online with more than 130,000 visitors. For more information about HFTP, visit www.hftp.org.
Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom, Dubai and the Netherlands. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than other organizations.
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