Aiming to elevate mid-size destinations such as Puerto Vallarta, Amadeus for Destinations offers a turnkey suite of solutions, unique in hospitality, that empower destination marketing organizations (DMOs) to grow and influence their tourism sectors. These solutions enable DMOs to strategically plan digital advertising campaigns based on tangible travel insights and data analytics, create consumer campaigns to influence traveler behavior, and develop travel agent campaigns to reach and educate this crucial audience.

Puerto Vallarta's partnership with Amadeus results from a comprehensive search for a technology ally that would be capable of offering expert guidance, ensuring transparency about the impact of its tourism strategies, and delivering precise campaign performance metrics. Amadeus provides these services through its advanced business intelligence solution (Viewpoint360, part of the Navigator360™ solution) and digital media solutions (Amadeus’ Demand Side Platform (DSP), Search and YouTube), harnessing the power of geolocation data.  

By partnering with Amadeus, Puerto Vallarta will be able to strategically plan and execute media campaigns on Amadeus’ in-house DSP. This will allow the DMO to measure the number of visitors influenced by these campaigns. Amadeus’ Navigator360 business intelligence solution will deliver insights into future trends, provide analysis of air travel patterns through data from air bookings, schedules, searches, and traffic, and offer a deeper understanding of general visitor profile categories based on advanced dashboard insights.  

By leveraging this comprehensive travel data, Puerto Vallarta will not only be able to precisely evaluate the effectiveness of its marketing efforts, but also directly link tourism revenue generated to particular digital campaigns, allowing for a clear understanding of the return on investment related to marketing strategies.  

Ultimately, Travelers will benefit from more personalized and improved travel experiences, with targeted campaigns that will provide more relevant offers and enhance their overall journey to Puerto Vallarta.

Luis Villaseñor, Managing Director, Puerto Vallarta, said, “We are excited to partner with Amadeus to leverage its advanced business intelligence and media solutions. This collaboration will enhance our marketing strategies, provide us with clearer insights into traveler behaviors, and attract more visitors to discover the vibrant beauty of Puerto Vallarta. Amadeus’ innovative solutions have given us the confidence to provide even more unforgettable experiences for our visitors.”

Tom Starr, Vice President, Destinations, Amadeus said, “Amadeus is uniquely positioned to help Puerto Vallarta develop insight-driven strategies and deliver measurable campaign results based on data. As a direct partner, we not only help the DMO implement these strategies, but also share our knowledge, ensuring the destination learns how to execute these activations intelligently. Together, it is our goal to bring Puerto Vallarta tourism to the next level.”