THE CHALLENGE

Prior to partnering with Cendyn, Palazzo Versace sought a proven technology partner that could help them achieve a deeper understanding of their guests and business.

They wanted to generate quality leads, better understand buying behavior, and implement more successful omnichannel marketing strategies.  

THE SOLUTION

Palazzo Versace Dubai selected Cendyn’s elnsight CRM solution due to its comprehensive approach, which provided a centralized database with rich customer profiles, personalization options, marketing automation capabilities, email marketing tools, business intelligence, and robust analytics for in-depth reporting. The platform’s compatibility with different systems and its ability to integrate with third-party products were incredibly useful to Palazzo Versace Dubai.

With Cendyn’s assistance, Palazzo Versace Dubai delivered personalized service to their guests, aiming to create unique and enriching experiences. They were able to offer customers customized pre-arrival communications, ensuring a seamless guest experience from the start. Cendyn’s CRM also supported Palazzo Versace Dubai’s loyalty program, enabling them to execute targeted remarketing campaigns for their most valued guests.

By leveraging Cendyn’s email marketing and marketing automation features, they plan and send out tailored communications and the latest offers to guests based on specific filters and segmentation.

THE RESULTS

As a result of implementing eInsight CRM, Palazzo has been able to increase conversions for both room and restaurant reservations, implement seamless guest communications, and gain a deeper understanding of each guest from their customer profile.  

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