Mews, the industry-leading hospitality cloud, is an official sponsor for Hotelschool The Hague’s Sustainable Hospitality Challenge, an initiative that aims to champion the evolution of eco-friendly hospitality.

The Sustainable Hospitality Challenge (SHC) is in its 10th year and has evolved into a global knowledge-based initiative. Targeted at future-thinking students around the world, it aims to stimulate and create investment in innovative, sustainable solutions that will have a tangible impact on the industry.

“It’s a real privilege to support an event that has such an important message, and it’s heartening to see such passionate and brilliant engagement from the future generation of hospitality professionals,” said Matt Welle, CEO at Mews. “I can’t wait to see the ideas the challenge generates.”

SHC is the biggest student challenge within hospitality. Students from over 75 of the world’s top universities present products and solutions to a ‘Shark Tank’ of industry leaders, including support from the likes of UN Tourism, Accor, Hilton and Marriott.

“We are incredibly excited to have Mews on board as a sponsor of the Sustainable Hospitality Challenge,” said Paul Griep, Director of Alumni & Industry Relations at Hotelschool The Hague and founder of SHC. “Mews brings a fresh and innovative perspective to the challenge with their expertise in hospitality technology. Their commitment to sustainability will inspire our students to think outside the box and explore new dimensions of hospitality innovation. Their involvement not only elevates the prestige of the challenge but also broadens the horizons of what sustainable solutions can be in our industry.”

Hotelschool The Hague, is the proud founder of the Sustainable Hospitality Challenge, provides high-quality education and cutting-edge research in the field of international hospitality management, with an emphasis on the transformation of sustainability and digitalization. Ultimately, developing students into sought-after hospitality graduates who excel in leadership roles worldwide.

The sponsorship is the latest in a long series of actions by Mews that advocate for more eco-conscious travel. A unique partnership and integration with Hotels for Trees has seen over 40,000 trees planted in place of housekeeping turnovers, saving 20,000 hours of housekeeping services. Mews has also published many materials to encourage hoteliers to act more sustainably – including a guide to the Green Hotel of the Future – and a dedicated internal committee on climate action.