Knowland, a world leading provider of data-as-a-service insights on meetings and events for hospitality, announced that Jumeirah Emirates Towers in Dubai has selected its platform to gain insights into Meetings, Incentives, Conferences, and Exhibitions (MICE) business trends.

The iconic Dubai hotel is looking to Knowland to provide its sales team with the leverage it needs to be more productive in uncovering meetings and events business as the segment re-emerges.

Mapping out future and prospect events is a challenge for many hoteliers around the world. As MICE business returns, Jumeirah Emirates Towers turned to Knowland to help its sales staff be more efficient at qualifying opportunities, booking new revenue, and in turn, helping the hotel become more profitable.

• User-friendly interface provides easy access – The hotel values Knowland for its user-friendly platform and appreciates the ability it provides for its sales team to gain insights on MICE business at the click of a button. Easy access to details, such as who is booking their comp set and their market, reveals new target industries and accounts to expand the overall opportunities for the luxury hotel and allow their sellers to shift market share.
• Sound market intelligence delivers competitive advantage – With Knowland’s proprietary algorithm, the hotel’s profile is matched against a robust database of account attributes and booking behaviors to determine the prospects that are most likely to convert. By filtering events by specific hotels, the sales team gains a competitive advantage and can target pre-qualified leads efficiently.
• Key account reporting – By leveraging Knowland’s reporting functionality, the director of sales is better able to understand repeat business and market trends that can translate into strategies to help his team capitalize on market opportunities.

“Knowland is extremely user friendly and simple for anyone, even first-time users, to dive into the data it provides. We find that having the insight into where accounts are active in our market to be an incredible asset. We also appreciate the intelligence we now have into those accounts that are bringing business into the city, regardless of current ongoing issues,” said Joe El-Masri, director of sales at Jumeirah Emirates Towers.

“We are thrilled to bring our data insights to the team at Jumeirah Emirates Towers. They understand the value of having sales intelligence at their fingertips and we are excited to work with the property again to build stronger MICE revenue into 2022 and beyond,” said Patricia Shea, vice president, customer success at Knowland.