HSMAI Partners with Milestone Inc. and Dorothy Dowling to Release eBook on Digital Marketing Trends for Hospitality Executives
HSMAI Partners with Milestone Inc. and Dorothy Dowling to Release eBook on Digital Marketing Trends for Hospitality Executives
The Hospitality Sales & Marketing Association International (HSMAI) is pleased to announce the release of a new eBook, created in collaboration with Milestone Inc. and Dorothy Dowling, former chief marketing officer of Best Western Hotels and special advisor to the HSMAI Foundation. Titled "Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint," this eBook provides hospitality executives with crucial insights into the latest digital marketing trends that are poised to reshape the industry.
In an era where the digital landscape is constantly evolving, it is vital for hospitality leaders to stay informed and agile. This eBook addresses the most pressing challenges and opportunities presented by advancements in Artificial Intelligence (AI) and the increasing importance of personalization, rich media, and ancillary revenue streams.
Key Highlights Include:
Evolution of the Hospitality Guest Journey
The Rise of AI Search and How it Impacts Your Brand
Disruptor Called Artificial Intelligence
Personalization Is the Future
Beautiful Designs to Deliver Memorable Guest Experiences
Captivate Guests with Rich Media
Frictionless Group Bookings
Unlocking Ancillary Revenue
Metrics for Impactful Digital Experiences
Case Studies from Leading Hospitality Companies
"The hospitality industry is at a pivotal moment where understanding and leveraging digital trends is no longer optional, but essential for survival and growth," said Dorothy Dowling. "This eBook serves as a strategic guide for hospitality leaders to not only navigate but also capitalize on the digital shifts that are redefining guest experiences and business operations."
This eBook draws from Milestone's research and addresses the most burning questions posed by customers and industry leaders. The first section covers key trends impacting hospitality and serves as the essential manual for strategizing a digital roadmap. The second section discusses case studies from market leading brands and companies that are putting these trends into practice and seeing continued, long-term success.
Click here to download the eBook. For more information on HSMAI and its initiatives, please visit global.hsmai.org.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI, Twitter, and HSMAI YouTube.
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